At some point, virtually every designer considers starting their own firm. No matter how much experience and training you have, however, the prospect is scary. Are you cut out for it? Can you build a winning team? Will the clients come? Three designers who have successfully made the transition—Summer Thornton, Leyden Lewis, and Zoë Feldman—share their hard-won wisdom, reveal their early blunders, the naive assumptions they made and the lessons they learned, and tell why sometimes you just need to fake it till you make it. See acast.com/privacy for privacy and opt-out information.