In the 1980s Joseph Nye coined the term “soft power,” referring to a country’s ability to attract rather than coerce. For many years America has enticed the world through the appeal of its cultural outputs, even when US foreign policy is unpopular. It has unleashed an attractive arsenal of Hollywood blockbusters, genre-shaping tunes, and mega brands such as McDonald’s and Apple. As these cultural phenomena spread globally, so did US influence, attracting partners and support.