In this episode, Sherry Ward, CEO of Squaretree Publishing, shares insights on how Christian business owners can use books and publishing as part of their strategy. She emphasizes that a book is not the end goal but a starting place to bring in business. She encourages all business owners to write a book, regardless of their industry or background, and emphasizes the importance of having a clear end goal in mind. Sherry offers her services to help authors throughout the book writing and publishing process. Today on the podcast we’re breaking down… How a book is a starting place to bring in business, not the end goal for any business owner The three phases of book publishing are pre-launch, launch, and post-launch and why each one is super important How books can serve as lead generators and help bring business into your company Why giving God your yes in the process can open doors you could never imagine! CONNECT WITH SHERRY Find out how you can write a book! Go to authorcalling.com/lisa LINKS FROM TODAY’S EPISODE Invest in an Empowerment Call with us to Level Up your business today. Sign up for our Value Vault and get access to all of our resources with ONE sign up!  Follow the Podcast on Instagram  Leave us a review on iTunes! Help others find the podcast. Take a moment to leave us a 5 star review! Connect with Lisa on Instagram Connect with Sarah on Instagram