If your offer isn't selling, it's important to avoid panicking and making drastic changes to your business. Today we’re breaking down what to do instead! Oftentimes, this simply means making some small tweaks, including fixing minor issues with lead generation, messaging, framework, or pricing. Simplifying your options and decision-making can help potential customers make a clear choice. When it comes to pricing, it's important to find the right balance and avoid pricing too low or too high.  Today we’re breaking down your offer… Why avoiding these things when offer isn't selling will help you stay the course How identifying the specific breakdown in your sales process goes a long way to fixing the problem And what steps you can take that will help potential customers make a clear choice. We’re sharing all about how to find the right balance in pricing and how to communicate the value of your offer effectively. Listen to today’s episode to find out more and then sign up for an Empowerment Call for yourself! OTHER EPISODES MENTIONED TODAY Episode 25: Mastering the Customer Review Game: Part 1 Episode 26: Mastering the Customer Review Game: Part 2  Episode 52: Are You Sowing Seeds of Desperation in Your Business? Episode 65: Being Clear is Kind When It Comes to Your Christian Business