How Twitter keeps your brand relevant
Listen now
Description
On this episode of the CMO Show, Mark sits down with Angus Keene, Managing Director at Twitter Australia and New Zealand, to discuss how marketers can navigate the service's signal to noise ratio and the emerging trends brands need to pay attention to.  Resources  The Conversation: Twitter Trends 2022   You might also like…  How Who Gives A Crap finds creativity in the conventional  How Ben & Jerry's mix marketing and meaning  How Zeller drives growth through brand storytelling 
More Episodes
In this episode of The CMO Show, we meet Tim Farmer, Head of Brand Marketing at DiDi, an app-based transportation service.  Tim’s no stranger to crafting a brand that transcends linguistic and cultural boundaries to build stronger and authentic customer connections. He joined Mark to offer his...
Published 05/16/24
Published 05/16/24
In today’s business landscape, ESG-focused brands are no longer a trend, but a necessity. Consumers are starting to become more environmentally and socially conscious, which means that businesses need to adapt and stay relevant.  In this episode of The CMO Show, we’re chatting to Maria Loyez,...
Published 05/02/24