How Kimberly-Clark is turning ideas into innovation
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On this episode of The CMO Show we talk to Gabbi Davidson, Marketing Director – Personal Care at Kimberly-Clark: the company behind iconic brands such as Huggies, Kleenex, U by Kotex, and Poise.
Gabbi chats with Mark about how Kimberly Clark’s core purpose – better care for a better world – underpins both product development and some leading-edge marketing campaigns you’re going to love.
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