Welcome to the first episode of The Coaching Equation, a show helping you take your coaching business to the next level. In this episode, we sit down with Rory Vaden, author of Take the Stairs and Co-Founder of Brand Builders Group, to unpack why you need to have a personal brand in today’s market, how to start building a personal brand, and what a personal brand is not. Rory is a renowned New York Times bestselling author, respected entrepreneur, and Hall of Fame speaker dedicated to empowering small business owners to amplify their reputation and revenue. In our conversation, we discuss the role of faith and trust in achieving your true potential, what it means to take inspired action, and why pursuing your goals with full force is vital. We explore why God does not give you everything you want and the value of failure in achieving your goals. Discover why you should save the best for first, why trust must happen before a transaction, and the fundamental pillars of creating content. Gain insights into the business of speaking, fostering trust with your clients, leveraging your greatness to make a difference, and more! We also delve into topics Rory has never discussed before, so this is an interview you don’t want to miss! Tune in to discover the secret sauce for creating a personal brand with Rory Vaden! Key Points From This Episode: Background about Rory, his roots in sales, and how Brand Builders Group was born.Hear the real reason why Rory and AJ sold their previous business.How he navigated the emotional upheaval after selling the business.Explore reconciling your hopes and dreams with your failures.Finding a balance between working too little and working too much.He shares his perspective on faith and the perspective it provides. Discover what a personal brand is and what it is not.Why cultivating trust should come before the transaction.Unpack Rory’s approach to content: the Modular Content Method.Making a difference in the world through your personal brand.The best piece of personal branding advice that Rory has ever been given.Common misconceptions about the business of speaking.Final words of advice Rory has for listeners. Links Mentioned in Today’s Episode: Rory Vaden Rory Vaden on LinkedIn Rory Vaden on X Take the Stairs Brand Builders Group Brand Builders Group Free Call The Influential Personal Brand Podcast The Influential Personal Brand Podcast on Stitcher The Influential Personal Brand Podcast on Apple AJ Vaden on LinkedIn AJ Vaden on X Lewis Howes School of Greatness Podcast Ryan Lang on LinkedIn Brook Bishop on LinkedIn Empire Partners Empire Academy