Are you looking for improved marketing strategies for your company? Are you interested in the role of AI in marketing and enhancing your brand? In this episode, we delve into the intricate world where cutting-edge technology meets timeless marketing strategies with Stephen Hilgart. Stephen is a dynamic entrepreneur, business strategist, and marketing expert. With over 20 years of experience honing his professional skills, he has amassed a wealth of knowledge and expertise in driving business success. In our conversation, we discuss Stephen's path into marketing, how he is revolutionizing the space, and his keen interest in AI. He unpacks the impact of AI on company work processes, the controversy surrounding it, and why expert knowledge is essential to using it effectively. Discover why understanding your outcome first when using AI is critical, the typical challenges of using AI, why companies need to embrace it, and the various marketing-relevant AI tools available. Gain insights into ways to improve your marketing outcomes and why sticking to marketing basics is vital. Stephen also shares valuable marketing advice and details about a special offer he has for listeners. Join us to gain a deeper understanding of AI's role in shaping industries and optimizing marketing strategies for success in today's dynamic landscape. Tune in now! Key Points From This Episode: Stephen’s background, diverse professional experience, and interest in AI.An overview of how AI is impacting various industries and the world in general. Hear why companies need to start accepting and embracing AI.The potential consequences for companies that do not incorporate AI.Why asking great questions is key to getting great answers. Uncover the common misconceptions surrounding AI and user pitfalls.Learn how to effectively use AI while maintaining authenticity.His perspective on utilizing AI images for marketing purposes.He shares what he is most excited about in the technology space.Actionable steps to enhance your marketing strategy with AI tools.Discover the tenets of effective marketing as a business owner.Find out how to contact Stephen and an exciting offer he has for listeners. Links Mentioned in Today’s Episode: Stephen Hilgart Stephen Hilgart on LinkedIn Stephen Hilgart on X The Path ChatGPT Sora Leonardo AI Ryan Lang on LinkedIn Brook Bishop on LinkedIn Empire Partners Empire Academy The Coaching Equation Podcast on iTunes