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The Cogent Marketer
Minute: One Good Idea, Every Day. Do you have one? Something to consider!
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We are not very good at understanding and evaluating risk. This episode reviews the concepts of fear, anxiety, risk versus reward, Black Swan Events, and more. Special shout out to fs.blog, a source for much of the material here!
Published 08/07/20
Join the Cogent Marketer and hear from Joel Schiltz, Senior Vice President at Cogensia, as we review the mess with forecasting, budgeting, and earnings management beyond the pandemic!
Published 07/29/20
Crisis! Catastrophe! I mean it – the marketing world is in for a HUGE world of pain. Three areas of your marketing that will be impacted for years because of Covid-19!
Published 07/09/20
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