Mitali Banerjee is a strategic marketing and business advisor who has created a niche by leading 'firsts' (product launches, brand extensions, audience test and learns, new practice setups etc.) for iconic brands. She drives business impact for her clients by guiding brands that need to lead and pivot quickly, thoughtfully, and efficiently. Her leadership has led to the successful execution of brand campaigns, seasonal activations, and product and store launches, resulting in increased brand resonance, consumer love, and profitability for Iconic, global brands such as Rolex, Louis Vuitton, Amex, Tommy Hilfiger, Nuna Babycare among others. On this episode, Mitali talks with Elizabeth Powers about the struggles inherent in developing and launching something that's the first of its kind.