Mike Alexander started his agency in a crisis. The ‘Great Texas Mold Crisis’ was sending agencies all over the state into a death spiral. He just purchased a small book with 400 clients. One of his early - and critical - insights was that it wasn’t going to be enough to do a good job at insurance. He’d have to do a good job at marketing. Fast forward to today. 4000 customers. 20% annual growth. Listen as Mike unravels the secrets to his insurance marketing success, including: How Mike fixed his agency’s ‘leaky bucket’ and created a seamless system to re-capture ‘lost souls’, convert unconverted leads and maximize Customer Lifetime Value. The simple pivot Mike made from ‘Main Street Agency’ to niche marketer (with an greatly expanded territory) His transition from ‘selling insurance’ (and always offering to ‘save, save, save!) to marketing to the deeper ‘what-keeps-’em-up-at-night’ pain. The critical way Mike learned marketing (and the network of peers that holds him accountable for performance). Serious growth-minded insura-preneurs will want to make this conversation their highest priority of the week.