Listen in as we explore the exciting journey of Miguel Leal, co-founder and CEO of Somos Foods. Miguel shares his experience transitioning from successful stints at Kind Snacks and Chalula to establishing his own brand. Inspired by a disparity in the market, he decided to revolutionize the Mexican food aisle by creating authentic, plant-based, non-GMO products. He also discusses the pivotal decision to quickly shift to retail and the profound impact of AI technology on the brand's success. Our conversation navigates the unique challenges and opportunities that arose during the launch of Somos Foods. Miguel sheds light on the creation process, the impact of the pandemic, and how his conversations with his wife and friend Daniel Lubecki, founder of KindSnacks, sparked the genesis of the company. Discover how their passion for authentic Mexican cuisine and the need for innovation in the market led to the creation of this game-changing brand.  Lastly, we discuss the importance of retail expansion and product innovation for Somos Foods. Miguel offers insights into the company's unique approach to market expansion, pricing and margin structure, and how they successfully created a complete customer experience. He also shares his thoughts on the value of social listening and how it led to the creation of popular recipes. So, tune in and learn about the transformational journey of Somos Foods, their innovative strategies, and their quest to bring authentic Mexican cuisine to your kitchen.