Tom sits down with Adam Sand of Roofing Business Partner, a consulting firm that provides contractors with the tools and training to reduce sales friction and increase customer satisfaction, to help them grow their business. Tom and Adam discuss family, entrepreneurship, pride and respect in the trades, optimizing your marketing and sales processes, among other things. Adam also provides a roadmap for contractors to analyze and scale their business from a consultant’s eye. Episode Highlights: [00:00] - Intro [00:35] - Immigration challenges Adam faced [05:14] - Parenthood and the role of parents in children's lives [05:59] - Tom’s experience doing a HGTV show [07:41] - Motivation behind Adam’s vlog Building the SandCastle  [10:48] - Issues with HGTV [13:08] - Tom’s intent with the HGTV show [15:45] - Production costs and ROI in content creation [16:30] - Contracting industry as forgotten sons [16:45] - Scaling and shifting his business model [19:18] - Leaving a legacy and theory of constraints [22:23] - Common constraints faced by contractors [24:32] - Helping a client to figure out their sales strategy [25:44] - Strategy to decrease sales costs and optimize productivity [30:26] - Need for improvement in the trades industry [34:26] - Adam’s efforts to instill pride and professionalism in employees [36:34] - How new IRS regulations are affecting contractors [37:25] - Labor crisis in the construction industry [38:42] - Broken families and moral values in construction industry [39:23]- Importance of strong leadership [42:22] - Figuring out your ideal client [47:28] - Common marketing mistakes contractors make [49:26] - How to know you have the right or wrong marketing company [53:18] - Balancing word-of-mouth referrals and marketing [57:46] - Can roofing companies be successful without door-knocking [1:04:02] - Involving children to disarm clients [1:06:05] - Connect with Adam [1:07:35] - Wrap-up Resources: = Roofing Business Partner Website: https://www.roofingbusinesspartner.com/   = Roofing Business Partner Linktree: https://linktr.ee/rbpconsulting   💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/  💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap  == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Grab the Gear == https://gear.thecontractorfight.com/  == Find Us on Social