This is not a drill, and the results matter! Tom lays down some hard truths about the high stakes of running a business. Every choice you make either helps your business succeed or holds it back. He delivers a wake-up call to all the contractors to make efforts to improve their sales skills so it doesn’t hinder their success. The results of your efforts truly matter. Episode Highlights: [00:00] - Everything you do matters [01:40] - The 2 types of salespeople [02:41] - True sales success [03:47] - Importance of role-playing and consistent practice [05:17] - Sales is a perishable skill [07:00] - Programs to get better at selling [08:10] - Closing remarks Resources: 💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/  💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap  == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Grab the Gear == https://gear.thecontractorfight.com/  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig  == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify