There's a lot of noise and confusion generated by all the speakers, authors, coaches, info-marketers and other assorted gurus who are screaming at you about how simple and easy it is to become phenomenally successful in business with little or no effort on your part -- IF you'll just buy their book or course or coaching program.  But you'll occasionally find people who are willing to tell you the truth about business and entrepreneurship.  I am one of those people.