Today my guest is Yehong Zhu, the founder and CEO of Zette. We discuss three key layers of conversation design:  + The conversation with yourself - even with so many companies founded…why not me? + The importance of community, community building and hosting as an integral part of staying sane, informed and productive as a founder. + The broader, cultural conversation - how does a founder design the conversation around why does this company matter? Shaping this narrative arc can help you connect your company’s mission to the mission of potential funders and advisors Prior to starting Zette, she worked as a journalist at Forbes Magazine, where she reported on business, market and technology trends. She also worked as a product manager at Twitter on two consumer teams—the Tweets team in San Francisco and the Events team in London—where she shipped features on desktop, mobile web, iOS, and Android to 330M users globally. She graduated from Harvard College in 2018 with a degree in philosophy and government. Be sure to check out my conversation with Michael Bervell about his “Conversation Onion” model that we reference in the conversation. Head over to theconversationfactory.com/listen for full episode transcripts, links, show notes  and more key quotes and ideas. You can also head over there and become a monthly supporter of the show for as little as $8 a month. You'll get complimentary access to exclusive workshops and resources that I only share with this circle of facilitators and leaders. Links Playing Nice with Paywalls Zette