In this episode, I speak with Brand Strategist Bethany McCamish who talks about how to create a brand backed by psychology. In our chat, we discuss how to elevate and unearth your brand using brand archetypes. Not only is it incredibly fascinating, but it's proven to convert your audience into paying customers - especially so when it comes to creating and selling that online course! As someone that has personally worked and hired Bethany to sell my service packages, I can tell you this is a MUST listen to! Access transcripts ➡️ Tune into the latest podcast episodes & subscribe: http://thecourseconsultant.com/ontheblog/ ➡️ Subscribe to our Youtube Channel: https://www.youtube.com/channel/UCGR07vuIkDyn-w7Q1IbVn9w 🌸 Join The Business of Courses Membership: https://thecourseconsultant.com/the-business-of-courses-membership/ 🌸 Access the signup bonuses for Convertbox and Thrivecart: http://thecourseconsultant.com/programbonus/ 👉Access Bethany's amazing Branding Quiz! https://bethanyworks.com/brand-quiz/ 👉Learn more about Bethany's courses: https://courses.bethanyworks.com/