On this episode of The Creative Grit podcast, Nelson discusses the importance of selling and understanding market demands for creative entrepreneurs looking to scale up and achieve success. He shares insights from a recent mastermind event with video business owners and teases the evolution of his new podcast studio. Tune in to learn how embracing sales can be a game changer in growing your business. Follow Ed: https://www.instagram.com/mangomedia.co_/ Work with Ed: https://www.edward-wischer.com/ Follow Nelson:  https://www.instagram.com/creatornelson  Follow us on socials:  https://www.instagram.com/thecreativegrit/ https://www.youtube.com/@thecreativegrit  https://twitter.com/thecreativegrit Timestamps 00:00:00 - Introduction 00:02:04 - Guest Introduction: Ed Wisher 00:04:50 - Realizing Videography as a Career 00:08:07 - Challenges in Business Operations 00:16:07 - Advice for Success in Construction Niche 00:20:15 - The Power of a Focused Niche 00:23:27 - Sales Process Adaptation for Trades 00:28:19 - Learning from Client Misfits