There are many options for book marketing, so how do you choose the right ones for you? I give my thoughts on the different polarities on the marketing scale to help you figure out what might work for your book, your stage on the author journey, and your lifestyle. In the intro, Storybundle for writers; Seth Godin on Tim Ferriss; Amazon's investment in Anthropic; Claude 3 direct or Poe.com; Claude prompt library; join me and Joseph Michael for a prompt webinar, 4 April, register here; plus, Spear of Destiny. Today's show is sponsored by my patrons! Join my community and get access to extra videos on writing craft, author business, AI and behind the scenes info, plus an extra Q&A show a month where I answer Patron questions. It's about the same as a black coffee a month! Join the community at Patreon.com/thecreativepenn Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling author of thriller, dark fantasy, and memoir as J.F. Penn. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  * Traditional versus indie publishing * Short term versus long term * Income versus brand building * Paid versus free * The book versus you as the author * Stand-alone versus series * Exclusive versus wide publishing * Publish fast versus publish slowly * Write to market versus write first, market later * Online versus offline. Global versus local * Introvert versus extrovert * Digital versus physical * Data-focused versus intuitive marketing * Fiction versus non-fiction * Doing your own marketing versus hiring professionals Let me know what you think — leave a comment here or message me on X @thecreativepenn This chapter is from my Author Blueprint, available as a free ebook at TheCreativePenn.com/blueprint or in a href="https://creativepennbooks.