Today’s guest is Peter Ramsey. He runs Built for Mars, a UX consultancy and content library he started almost by accident after the company he founded during university was acquired in 2018. I was drawn both to his story and the undeniable quality of his content. Peter is a rare type — an obsessively detailed researcher but not pedantic about it. He’s just as talented at spinning that research into fun, useful, and easy-to-digest narratives. In this episode: 00:00 Who is Peter Ramsey and what is Built for Mars 05:30 The MrBeast of UX 09:47 Using every bank in the UK 13:19 Who are Built for Mars readers? 16:30 How Peter monetizes the newsletter 19:30 Is the website fantastic, or does it suck? 25:20 Why start a newsletter? 27:43 The stats 30:23 Peter’s most viral posts 31:40 Why Peter hates social media 33:38 The gamification of education sites/apps 38:11 The different types of written content 40:46 Growing an online business 47:00 The future of Built for Mars Intro music produced by J. & Doug Organ.