How will the planned merger of Saudi-Backed LIV Golf with the PGA Tour help or hurt their image and reputation? In this episode, crisis communication expert Andy Barr discusses how the deal could impact the two organizations, and what government executives and business leaders can learn from the pending merger. Quotes “Effective resolution requires constant communication, transparency, and unwavering dedication."-Andy Barr "My advice to people is to go out and meet the ones who caused the biggest headaches during the crisis."-Andy Barr Featured Guest Andy Barr Crisis Management and Leadership Expert Linkedln: https://www.linkedin.com/in/andy-barr-ab77291/ Chapters 00:25 - Introduction 01:03 - Insights with Andy Barr: A Career in Crisis Communication 05:16 - The Power of Preparedness: Briefing Key Personnel 09:33 - Sport Washing: The Saudi Government's Strategy 11:11 - Brands in the Golf Sector: New Opportunities 13:11 - The Challenge of Investigative Articles and Media Scrutiny 14:41 - Navigating Brand Risks in the Merged Golf Industry 16:09 - PGA's Crisis Mishap: The Merger Misstep 17:58 - Learning from Mistakes: The Impact of Internal Comms on Brand Reputation 20:06 - Dark and Concerning: High-Impact Crisis Examples 22:21 - Conclusion Produced by Heartcast Media http://www.heartcastmedia.com This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5602540/advertisement