Will Peck is Head of Digital Assets at WisdomTree. WisdomTree is a traditional asset manager with crypto exchange-traded products in EU (and a pending filing in the US) that is launching an app for retail investors in the US. Why you should listen WisdomTree has a history as the world’s largest, independent ETF sponsor and is now working to bridge the gap between TradFi and DeFi. WisdomTree is launching a blockchain-native mobile app, WisdomTree Prime, which will provide retail access to select crypto assets such as bitcoin or ether. The app will also offer tokenized versions of traditional, physical assets such as the U.S. dollar and gold. The WisdomTree Prime beta is live and they are selecting users from the waitlist on a rolling basis, with a national U.S. rollout targeted for later this year. Supporting links Masterworks WisdomTree Prime Andy on Twitter  Brave New Coin on Twitter Brave New Coin If you enjoyed the show please subscribe to the Crypto Conversation and give us a 5-star rating and a positive review in whatever podcast app you are using.