Mike Crowson is the owner of Fit Legacy Marketing Agency and Coffee Over Cardio®. Mike has created a powerhouse e-commerce coffee company where we has now 2 major licensing deals with Dippin' Dots® and FRUITY PEBBLES®. An Alabama native, he decided to move to New York City to chase his dreams of becoming an entrepreneur when he was 22. From taking the leap in his at the time Fitness career to New York > LA > Dallas, a decade later has the stories to tell how he came from jobless to building a recognizable social media brand and how he continues helps others do the same! 1. Largest consumable product next to oil! 2. Black Rifle Coffee model and niche 3. Building a strategy before the product, finding the audience first. Waited for customer to say what they wanted. 4. Light roast has more caffeine than dark roast, find out why! 5. Millennial female and fit audience, subscriptions, flavors: Happy Camper, Red Velvet, Coconut Cream Pie, Pumpkin Spiced Latte is called Basic AF, Messy Bun 6. Nutrition advice, mindset, morning routines 7. Health and hydration, caffeine is a diuretic and dehydrates too, how much water should you consume? Hydration products, electrolytes. 8. Caffeine is an appetite suppressant, autophagy, fasting, sleeping fast 9. Fitness and body building, electrolytes and coffee 10. Nootropic (something for mental clarity and focus) creamers, Creatine. 11. Limitations of flavoring creamers and protein powder 12. Collagen in the coffee for protein and microbiome health. 13. Paleo, keto, vegan, coconut powder, dairy free 14. Business problems with flavors and sweeteners, calorie free options 15. Messy Bun and Doctor's Orders (vanilla hazelnut) are the bestsellers! 16. Next frontier of flavors. Collaborations! 17. Changing the recipe for dark roast lovers, meeting expectations for caffeine and flavor. Burned beans remove the caffeine and make it harder to digest! Higher acidity? 18. Retail cafe shops in the future? Reach out to Mike Crowson to discuss! Coffee pop-ups?