Modern Customer Journey: Forget the Marketing Funnel
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Description
The buzz: The Journey
We are witnessing a great transformation in the relationship between companies and customers. The modern customer journey no longer follows a traditional linear path.
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The buzz: Their way.
CEOs worldwide have identified customer transformation among their top three initiatives. Why? The customer experience is suffering. Mobile and e-commerce have morphed customer engagement.
Published 03/18/15
Published 03/18/15
The buzz: Their way.
CEOs worldwide have identified customer transformation among their top three initiatives. Why? The customer experience is suffering. Mobile and e-commerce have morphed customer engagement. We as customers now expect to be able to buy products and services with the same ease...
Published 03/18/15
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