Special Encore Presentation: New Era of Marketing: Adaptive Customer Engagement
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Description
The buzz: Marketing.
The marketing campaign as we know it is dead. Innovative marketers are entering a new era of managing the adaptive customer engagement.
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The buzz: Their way.
CEOs worldwide have identified customer transformation among their top three initiatives. Why? The customer experience is suffering. Mobile and e-commerce have morphed customer engagement.
Published 03/18/15
Published 03/18/15
The buzz: Their way.
CEOs worldwide have identified customer transformation among their top three initiatives. Why? The customer experience is suffering. Mobile and e-commerce have morphed customer engagement. We as customers now expect to be able to buy products and services with the same ease...
Published 03/18/15
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