Welcome to The Sporting Class! Meadowlark Media CEO John Skipper and Nothing Personal's David Samson are back with another episode with host of Pablo Torre Finds Out ... Pablo Torre! We are live from Cannes Lions International Festival of Creativity! The boots on the ground from the biggest global advertising meet-up. All colleges are trying to find new ways to bring in money, but Big 12 commissioner Brett Yormark has an idea on how his conference can. The Big 12 has decided to sell the name of the conference and is looking to bring in private equity. Florida State wanted private equity for just itself. The Big 12 wants private equity for the whole conference. Let’s also discuss naming rights, what they are, and how/if that money is well spent. What else are we thinking about? Charles Barkley retirement? Paramount Global failed merger? NFL Sunday Ticket lawsuit? Tune in to find out! Learn more about your ad choices. Visit podcastchoices.com/adchoices