Will Ahmed is the founder of WHOOP a recovery-focused fitness tracker.  In this episode, we explore the balance between ambition and gratitude, how Amazon copied his product, and the impact of personal choice in life and business.  00:00 Intro 00:36 The Impact of Meditation on Will's Life 05:15 Learning to Meditate is a Superpower 06:48 Controlling Your Mind With a Mantra 10:50 How to Sleep Better 14:00 Lebron James Wearing WHOOP 15:30 The Yoyo of Entrepreneurship 19:00 The Power of Gratitude 21:00 The Danger of Chasing Goals 25:30 What Will is Struggling With Today 29:30 What makes WHOOP different 33:02 How to Come Up With Great Ideas 35:40 The Best Feature of a WHOOP 37:07 How Phil Knight Inspired Will 38:33 Nike's Brand Impact on Consumers. 43:30 Amazon Copied WHOOP 49:03 How to Be a Leader in a Crisis 51:41 Building a Strong Brand 54:05 Unlocking Human Performance The Danny Miranda Podcast 461