The Debrief
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BoF retail correspondent Cathaleen Chen details the consumer shifts that have made it easier — and more popular than ever — to buy luxury dupes. Background:  A growing number of young consumers are embracing counterfeit Prada loafers and Gucci bags, as the internet has made access to these dupes...
Published 11/30/22
As the economy weakens and funding dries up, digital brands may face pressure to sell from investors. To do so, they’ll need to prove they’re more than just another money-losing start-up. Background: Over the past few years, investors have been bullish on fast-growing digital brands — rewarding...
Published 11/23/22
The BoF Insights team shares details from their recent report on why these young consumers are so crucial to the success of the fashion industry — and what brands can do to woo them.  Background:  Gen-Z, or those born between 1997 and 2010, accounts for 25 percent of the world’s population. With...
Published 11/16/22