BoF retail correspondent Cathaleen Chen details the consumer shifts that have made it easier — and more popular than ever — to buy luxury dupes.
A growing number of young consumers are embracing counterfeit Prada loafers and Gucci bags, as the internet has made access to these dupes...
As the economy weakens and funding dries up, digital brands may face pressure to sell from investors. To do so, they’ll need to prove they’re more than just another money-losing start-up.
Over the past few years, investors have been bullish on fast-growing digital brands — rewarding...
The BoF Insights team shares details from their recent report on why these young consumers are so crucial to the success of the fashion industry — and what brands can do to woo them.
Gen-Z, or those born between 1997 and 2010, accounts for 25 percent of the world’s population. With...