Anna Middleton (London, UK) describes what she views as the optimal interrelationship between dentist, hygienist and therapist and the role of social media in building her brand. Guided Biofilm Therapy is also discussed.  Anna is a dedicated and passionate award-winning dental hygienist and therapist. She started London Hygienist with the mission to change the way oral health care is delivered to patients.  Anna studied at the Eastman Dental Hospital and graduated in 2015 and as a dental therapist from the university of Essex in 2021.   Since qualifying, Anna has attracted an ever-growing and loyal customer base from the public, press and celebrities alike. This – along with her superior and unrivalled dental service in the heart of London - means Anna is regarded as one of the most popular and sought-after hygienists in London and a rising star within the industry.    Anna is a key opinion leader for Philips and Orascoptic, a global Guided Biofilm Therapy (GBT) ambassador for EMS Dental and Swiss Dental Academy trainer, and an ambassador for the British Society of Dental Hygiene and Therapy as well as the British Society of Periodontology. Anna lectures and writes regularly for both industry and consumer press. The Dental Clinical Companion Podcast (DCCP) is provided for general informational purposes only. The DCCP, MounceEndo, LLC, Dr. Joel Fransen, Richmond Endodontics CA, and Dr. Richard Mounce personally have no liability for any clinical, management, or financial decisions or actions taken or made by you based on the information provided in this program. The DCCP is not intended to offer dental, medical, legal, management, investment, surgical, tax, clinical, or any other professional advice. Reliance on the information in the DCCP is done entirely at the listeners own risk.  No guarantees, representations, or warrantees are made with regard to the completeness, accuracy, and/or quality of the DCCP.  The DCCP takes no responsibility for, does not endorse, and does not imply a relationship/affiliation to any websites, products, services, devices, individuals, organizations which are hyperlinked to any DCCP component or mentioned in the DCCP. Third party materials, hyperlinks, and/or DCCP content does not reflect the opinions, standards, and policies of MounceEndo, LLC (owner of the DCCP, Dr. Richard Mounce, the guest, or show sponsors). The DCCP makes no warranty that the Podcast and its server are free of computer viruses or other destructive or contaminating code elements.  The Dental Clinical Companion Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special consequential or other damages arising out of any individuals use of, reference to, reliance on, or inability to use, this podcast or the information presented in this podcast.  Support the show (http://mounceendo.com/)