Are you connecting with the communities that you serve in a meaningful way? In this episode, we speak with Tomasz Dyl, founder of GottaBe! - a marketing agency that specialises in multicultural marketing. Tomasz moved from Poland to the UK 20 years ago. He didn’t speak a word of English, but four years later, at the age of 17, he started his journey and took Western Union as a client. Tomasz found a gap in the market - brands looking to reach out to Polish people living and working in the UK. Tomasz has filled this gap by providing diverse marketing solutions that build bridges between brands and ethnic minorities in the UK. As well as learning about Tomasz’s inspiring story, he shares his insights into how understanding and implementing multicultural marketing has a direct effect on recruitment and customer acquisition and retention. We get a ton of actionable advice in this episode on how organisations can begin to connect with diverse communities better, both online and offline, in a genuine way. In this episode, we cover - What is multicultural marketing/ethnic marketing? How Tomasz Dyl was able to launch his agency at 17 and take on Western Union as his first client. The effect that multicultural marketing has on recruitment and attracting and retaining customers. How marketing can be tailored to particular ethnic groups. Tomasz's view on where the UK is from a D&I perspective. Simple changes that organisations can make to improve their multicultural marketing both in-person and online. LEARN MORE GottaBe! - http://www.gottabeethnic.co.uk/ Diversely - https://www.diversely.io/ Diversely on LinkedIn - https://www.linkedin.com/company/diverselyio/ CONNECT Tomasz Dyl on LinkedIn - https://www.linkedin.com/in/tomaszdyl/ Helen McGuire on LinkedIn - https://www.linkedin.com/in/helenmcguireme/ Diversely on LinkedIn - https://www.linkedin.com/company/diverselyio/ LISTEN Spotify - https://open.spotify.com/show/0FRssDsAUpx1WCbxDfvFoG Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-d-igest-a-diversely-podcast/id1607041648