This week on The Digital Marketing Scoop, Mark is talking about a Facebook Ads tip that can help you reach your right audience for less money. During this episode, Mark talks about how to start with a broad audience and get really niche with that audience. By showcasing helpful video content that establishes you as the expert in your industry you can create a custom audience based on how much of the content your potential customer has viewed. Follow CLIQ on: Facebook https://www.facebook.com/cliqmediaandmarketing Instagram https://www.instagram.com/cliq.ie Twitter https://twitter.com/Cliq_ie Linkedin https://ie.linkedin.com/company/cliq-media-&-marketing YouTube https://www.youtube.com/channel/UC1PmmAJcTTQ-XWDfTyzbiwg TikTok https://www.tiktok.com/@cliqtok