In this episode of The Business & Marketing Scoop we're thrilled to be joined by Ciara Crossan, the visionary entrepreneur behind WeddingDates. Join us as we delve into Ciara's entrepreneurial journey, exploring the creation and growth of her innovative business in the wedding industry.  We kick off the conversation with Ciara sharing the story of WeddingDates - a unique platform that helps couples plan the perfect wedding. Ciara reveals the inspiration and challenges she faced in the early days of building this business and how it has been shaped by her personal experiences. Get a behind-the-scenes look at how Ciara developed a B2B software solution that not only catered to couples but also WedPro, a platform for venue providers and wedding service vendors.  Thinking of scaling internationally? Ciara shares her experiences and tactics in scaling her business in the UK, offering valuable insights for international expansion, sales strategies, and the importance of understanding local nuances in international markets. This episode is a must-listen for aspiring entrepreneurs, industry professionals, and anyone interested in the intersection of technology & business.