This is the story of James Flynn from coso.ai, sharing his journey in building a SaaS (Software as a Service) business. Developing a software platform from scratch is an epic challenge, and this presents an opportunity for you to learn from James's successes, failures, and everything in between. In this candid conversation, James shares his story of developing the original software, ConnectMor, and then pivoting that product to coso.ai. Changing direction when you receive new information or the market shifts is vital for any entrepreneur, and seeing how James navigated this provides great learning for anyone in business. There is a huge amount to learn from James's experience, and I really hope you enjoy and get great value from this episode. Make sure to share it with anyone in business or anyone who's thinking about starting a business.