This week on The Digital Marketing Scoop, Mark is sharing great tips on how to start and run a successful podcast by sharing his own experience of building The Digital Marketing Scoop. During this episode, Mark shares that in order to have a successful podcast, you have to hit at least one of the following: Help - Are you going to give people information that is useful to them? Educate - Are going to be educating people about a particular topic? Entertain - Are you going to be entertaining people through storytelling, comedy etc.? Other tips that Mark talks about include: Be consistent - the more episodes you publish, the more it grows and the more followers you will gain.Don’t fuss over the little things - you can start off by using your mobile phone (Anchor by Spotify is a great mobile app) and overtime you can build your equipment.Repurpose your podcast content on Social Media - pick clips that will grab your audience's attention (less than a minute for best reach) and post those to social media and drive people to your podcast platform (Spotify, Apple Podcasts, Google Podcasts, YouTube)Have fun - it should be fun doing a podcast, fun to see the growth and it’s fun to talk to people. Follow CLIQ on: Facebook https://www.facebook.com/cliqmediaandmarketing Instagram https://www.instagram.com/cliq.ie Twitter https://twitter.com/Cliq_ie Linkedin https://ie.linkedin.com/company/cliq-media-&-marketing YouTube https://www.youtube.com/channel/UC1PmmAJcTTQ-XWDfTyzbiwg TikTok https://www.tiktok.com/@cliqtok