One of the items you’ll find on Booster Co-Founder & CEO Frank Mycroft’s desk is a BSSE placemat, highlighting the frameworks that are covered in the course, which Frank took at Harvard Business School in 2012. Since its founding in 2015, Booster has built an energy-agnostic, modular, mobile network in which the company knows the energy demands of its customers, has the ability to procure the right energy products at the right time, and can leverage technology to ascertain the sustainability scores of these energy products – and all without needing to build complicated brick-and-mortar infrastructure that can make it impossible to get to the scale that alternative energy types and fuels need to be successful. In this episode, Frank joins Rose Park Advisors' Steve Geskos to discuss the story of Booster, from the struggling moments that were the seeds of its founding and innovative approach to energy delivery; to the transition to fleets; to today’s smart energy and data management initiatives; to Frank’s thoughts on Booster’s future upmarket moves and growth. Given that Frank has drawn on insights gleaned from the BSSE frameworks throughout his time building and scaling the business, Booster represents a great example of theory in action, in this case, as applied to the acceleration of adoption of greenhouse emissions-reducing products, such as renewable diesels, biofuels, electricity for EVs, and hydrogen. Listen to learn more about how Booster is helping its customers to navigate the mixed energy future!