Sir Peter Wanless, CEO of the NSPCC (National Society for the Prevention of Cruelty to Children), delves into their impactful work and recent legislative success driving forward the Online Safety Act. The conversation begins with an overview of the NSPCC's mission to prevent child cruelty and protect children's rights across the UK. The episode highlights the organisation's recent legislative victories that have significantly advanced child protection law and policy. A focal point of the discussion centers on the NSPCC's proactive engagement with policymakers and influential tech companies. This collaboration aims to address and mitigate the risks children face online, showcasing the organisation's commitment to adapting its strategies in the face of evolving digital threats to child safety. Sir Peter emphasises the critical role of the wider community, including individuals and corporations, in supporting the NSPCC's mission. He encourages listeners to enhance their safeguarding skills and awareness through resources available on the NSPCC website and NSPCC Learning platform. These tools are designed to empower everyone to contribute effectively to a society that listens to, supports, and protects its youngest members. The episode concludes with a powerful message: everyone has a part to play in keeping children safe. By adopting simple yet profound actions—looking up, looking out, and listening to children—we can foster an environment where children feel heard and supported. Sir Peter's parting words inspire listeners to explore the NSPCC's website, deepen their understanding of child protection, and discover how they can make a tangible difference in the lives of children. Thank you for downloading this episode of the Do One Better Podcast. Visit our Knowledge Hub at Lidji.org for information on 250+ case studies and interviews with remarkable leaders in philanthropy, sustainability and social entrepreneurship.