B2B marketing is often centered around building sophisticated tech stacks to serve complex buyer journeys at scale. But has this been to the detriment of B2B brand building? We tackle the important topic of digital and mental availability in B2B and how B2B brands can get it right. The episode is hosted by Andrea Glenn, CEO, Ledger Bennett and joined by Tracy Swartzendruber, VP Marketing, Power Generation and Oil & Gas, GE Digital Miguel Gernaey, Independent Marketing Consultant. Hosted on Acast. See acast.com/privacy for more information.