Jan-Willem Huisman is the founder behind IJsfontein. IJsfontein makes media interactive with a focus on playful learning. Started in 1997. Their projects have objectives ranging from creating awareness to education and from training to educational entertainment. Think, for instance, of a serious game as a training tool for (medical) staff, interactive exhibits and apps for museums or a cross platform digital method for primary education. We discuss the importance of playful learning, gamification and the possibilities of EdTech and much more.