Hey Budai Nation, Welcome back to The E-Com Show. Today, we're speaking with Steve, the founder of Desert Does It, and Sara, their CMO. They're here to share their experience developing the Seat Jacker, a patented solution to a common problem many drivers face. Based in the US, this small team has created a product that enhances vehicle comfort by adjusting the angle of car seats, making long drives more comfortable. About Budai Media: We're a Klaviyo Platinum Partner retention marketing agency dedicated to helping e-commerce brands grow with the help of email and SMS marketing. Over the past five years, we've worked with over 200 D2C brands, and generated more than $80 million in additional sales. Click on the link below to learn more about us: Tune in to this episode to learn more about:  ✅ The inspiration behind the brand: Steve recounts the humble beginnings of their company, which started as a side hustle in a garage. The initial concept was born from a personal need for more comfortable seating in a Toyota Tacoma, leading to the creation of their flagship product. ✅How to fight off product knock-offs: From navigating the world of e-commerce to fighting off knockoffs, Steve and Sara discuss the trials they've faced and the strategies that have helped them protect their brand and grow their business. ✅ Marketing strategies for automotive accessories: Learn how Desert Does It leverages SEO, partnerships with enthusiasts, and trade shows to educate potential customers about their innovative product. The team shares insights into their marketing journey and the importance of brand building in a niche market. Check out their range of vehicle comfort products at Desert Does It and experience the difference for yourself. https://desertdoesit.com/ Thanks for tuning in to this episode. As you may already know, our growth is purely organic so if you liked this episode please subscribe to our channel, leave a review on your favorite podcasting platform, and share this episode with a friend to help us reach more listeners. Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here: https://www.thebudaimedia.com/top100-emails  Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/ Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup Check out some previous episodes: https://www.thebudaimedia.com/podcast Hosted on Acast. See acast.com/privacy for more information.