How can ecommerce businesses build brand communities, loyalty, and long-term success by aligning with customers' values? In this episode, host Francois Marchand is joined by Katie McCourt—Co-Founder of Pantee—to talk about how to align your customers' values and your own brand values within your ecommerce business strategy.  Tune in to learn how to build a values-based community around your brand and your products, how to promote those values in your marketing campaigns, and if it's possible to stick to those values as your ecommerce business grows.