Shoppers have been trained to wait until November to buy. So whether you're running a discount, free gift with purchase, expedited shipping, or another offer entirely, you better make sure it's profitable. But you can't stop at a single purchase. And on this episode of Ecommerce Marketing School, PostPilot's Drew Sanocki shares his secrets for what it takes to win Black Friday.  Follow Val on TwitterFollow Drew on LinkedInTry Privy for FREECheck out the Triple Whale Network