As a reusable product, Stasher has unique challenges when it comes to bringing customers back again and again. But Lanie DePasquale is up for the challenge. And on this episode of Ecommerce Marketing School, she's sharing a behind-the-scenes look at what it takes to get buyers to make a purchase in the first place and how to get them to keep coming back (even without a consumable product). Follow Val on TwitterConnect with Lanie on LinkedInTry Privy for FREECheck out the Triple Whale Network

Imagine having a product so good your customers ask YOU how to leave a review. That's what kind of following Chomps, a jerky brand, has. And on today's episode, Zoe Kahn shares how they get and use reviews. From both superfans and customers. Because when you harness them the right way, reviews have the power to drive more sales and engage your existing audience in a really meaningful way. Follow Val on TwitterFollow Zoe on TwitterTry Privy for FREECheck out the Triple Whale Network

Kristen Jones is a UGC (user generated content) expert who has been on both the operator and creator side of the business. And on today's episode, she's giving a behind-the-scenes look at how she manages the process and what it really takes to get amazing content that'll do wonders for your business. Follow Val on TwitterFollow Kristen on TwitterTry Privy for FREECheck out the Triple Whale Network

As the founder of sexual wellness brand, Emojibator, Joe Vela is no stranger to leaning in to unpaid marketing. Without the ability to use paid ads, getting in front of their audience comes down to one thing: creativity. And whether you're in a "taboo" industry or just looking for ways to grow your business, this episode is packed with ideas. One even landed Emojibator in Rolling Stone. Follow Val on TwitterFollow Joe on TwitterTry Privy for FREECheck out the Triple Whale Network

For Connor Rolain, head of growth at cookware brand, Hexclad, finding a winning BFCM offer isn’t just about running a higher discount. It’s a science that comes down to testing all year long. And he takes it seriously. Because ~50% of their revenue will come in November and December. On this episode of Ecommerce Marketing School, he shares their exact playbook for running offers all year long to land on the perfect strategy for BFCM. Follow Val on TwitterFollow Connor on TwitterTry Privy for...

Jess Chan has helped DTC brands generate more than $300M. So she knows a thing or two about what it takes to create campaigns that drive real results. And on today's episode, she's breaking down how to create a magical post-purchase and winback experience that really works to bring customers back. Because often the biggest drop-off brands will see is from that first to second purchase.  Follow Val on TwitterFollow Jess Chan on TwitterTry Privy for FREECheck out the Triple Whale Network

Whether you're already sending regular texts or you're just getting started, email and SMS expert AND ecommerce founder, Connie Cen, is breaking down how to make your SMS program more personal. And spoiler alert: whatever you do, don't be a brand that just sends discount codes. Because yes, your texts should drive revenue for your business, but you should also be building trust and a real relationship with your subscribers with every message you send. And most brands are getting it...

Lunar Solar is known for putting out some of the best emails in the business. And on today's episode, Emily Page is breaking down some of their best-performing campaigns and strategies they use to help clients drive real results. Get inspired by these expert-backed email ideas. Follow Val on TwitterFollow Lunar SolarTry Privy for FREECheck out the Triple Whale Network

Ashvin Melwani, co-founder and CMO of a Health & Wellness brand called Obvi, scaled the business to $30M in revenue in 30 months completely bootstrapped. And on today's episode, he breaks down the exact influencer playbook they use to drive serious results. By leading with authenticity, they focus on real relationships and consistency. And it's a model that has worked liked a charm. Follow Val on TwitterFollow Ash on TwitterTry Privy for FREECheck out the Triple Whale Network

Humor is an incredible way to build a relationship with your audience and keep them coming back again and again. So on today's episode, copywriter, Lianna Patch, breaks down the best places to infuse your brand with a punchline or two to add personality and humor. No matter what industry you're in. Follow Val on TwitterFollow Lianna on TwitterTry Privy for FREECheck out the Triple Whale Network

You're not alone if you set up an automated email years ago and haven't looked at it since. But for your highest-value campaigns, it's time to change that. On this episode, Val chats with email expert, Lexie Flick, about how she works her magic and which emails you can't live without. Follow Val on TwitterFollow Lexie on TwitterTry Privy for FREECheck out the Triple Whale Network

Shoppers abandon carts for SO many reasons. But the reality is that most brands aren't doing enough to bring them back (and no, that doesn't mean a discount code). So on this episode of Ecommerce Marketing School, Stacey Bishop from Kuru Footwear breaks down their 5-series flow. The best part? The 5th email converts just as well as the 3rd. Follow Val on TwitterFollow Stacey on TwitterCheck out KuruTry Privy for FREECheck out the Triple Whale Network

1 million email subscribers is a MASSIVE milestone that very few brands achieve. But Jones Road Beauty? They went from 200k to 1 million in 1 year. The main driver? A single campaign. On this episode of Ecommerce Marketing School, Val chats with Jones Road Beauty's Joanne Coffey about the exact playbook they used to make it happen. And spoiler alert: it's something she comes back to constantly. Follow Val on TwitterFollow Joanne on TwitterCheck out Joanne's thread on hitting 1M...

On this episode of Ecommerce Marketing School, Val chats with Sarah Moret, founder and CEO of clean body care brand, Curie. Since the very beginning, Sarah has been all about keeping things personal. From their Sniff Club to the abandoned cart flow, Curie leans way in on an experience that feels like you're talking to a friend at every touchpoint. And it's driven serious results. Sarah breaks down the email that drove a 20%+ increase in revenue (pssst it's plain text!) and so much more....

Welcome back to Privy's Ecommerce Marketing School, now part of the Triple Whale Network! Meet your new host, Val Geisler. She's obsessed with email marketing and retention. Like really obsessed. And on this season of the show, she’s chatting with 30 of the best ecommerce experts in the biz to share tips and tricks to help you grow your business. On this episode, she and Triple Whale's Lucas Walker tease what's coming and how you can get involved. Follow Val on TwitterTry Privy for FREECheck...

Inflation is all around us, but does it actually change how you should be running your business? In this episode we'll help you understand how inflation may affect your business, creative ways to get around it, and how to still serve your customers as it becomes increasingly hard to do so. Watch this episode on YoutubeFollow Us on InstagramFollow Tony on Twitter Try Privy for FREE Today

Artificial Intelligence (AI) is becoming more and more prevalent in today's society; in everything rom art to search engines, it's trending in almost every circle. But how should be we view it in regards to our online business? Will it help or hurt us? Should we embrace it or avoid it? In this episode, I cover how business owners area currently using it to help (or hurt) their stores. Here is the Mars Petcare news article I promised in the show. Watch this episode on YoutubeContact Us on...

Shopify Editions tells the Ecommerce world what updates they can expect over the next 6 months in the Shopify ecosystem. The Winter '23 was an absolute beast. They teased improvements and upgrades in every area from gaining new customers on Youtube Live to expanding your operations globally. You can view the full report here Follow Us on InstagramFollow Tony on Twitter Try Privy for FREE Today

In this episode we’re chatting with Stacey Harnett, VP of Marketing & Ecommerce at CHOMPS. As Director of Ecommerce, Stacey oversaw all E-Commerce and ROI strategy as it relates to digital marketing and drove a 291% increase in E-Commerce Sales and a 32% decrease in Customer Acquisition Cost from paid media. Today, she’ll tell us how she utilizes her data-driven approach to testing, innovation, growth planning and channel development and how you can too. Check out Chomps Follow Us on...

Skye Ordonez, Founder of SkyeLights, sits down with me to discuss how she scaled her fulfillment efforts from her basement to a full warehouse. Not only does she lay out her process, but she also gets pretty real with us about how hard it can be along the way. Frankly, it wasn't quite what she signed up for. Join us as Skye lifts the curtain on scaling her business on the fulfillment side, and all of the things she wish she knew when she started. Follow Us on InstagramFollow Tony on...

Many people think that March Madness is only for sports ecommerce stores, but they'd be wrong. In this episode, hear why every business can market effectively during March Madness and why it can be game changing for your business. Follow Us on InstagramFollow Tony on TwitterTry Privy for FREE Today

The key to growing your business is SEO, that's Search Engine Optimization. SEO is process by which we, as storeowners, get search engines to promote and recommend our site over others. After mentioning it in one of our last episodes, we got a flurry of messages asking to elaborate on SEO. So, here is a full deep dive on everything you can do to optimize your site for search engines.  Follow Us on InstagramFollow Tony on TwitterTry Privy for FREE Today

Scaling to $1 million in sales is a daunting task, especially if you don't know where to start. In this episode, we interviewed 11 business owners currently doing over $1 million in sales and asked them how to scale from $100k to $1M. While these strategies won't guarantee you results, these 6 strategies helped get them to the $1M milestone and beyond. Follow Us on InstagramFollow Tony on TwitterTry Privy for FREE Today

If you look, you won't find actionable advice on how to grow your list from absolute zero, so today, we break it down for you. Here is everything you can do to get started when you have ZERO subscribers or customers.  Follow Us on InstagramFollow Tony on TwitterTry Privy for FREE Today

In this episode, find out how Aspekt Email and SMS Marketing Agency grew a store's conversion revenue from $500 to $6000 with one change. Also, Nikita Vakhrushev, CEO of Aspekt, reveals what strategies are currently working in raising SMS and Email conversion rates for their clients. Follow Us on InstagramFollow Tony on TwitterFollow Nikita Vakhrushev on TwitterCheck out Aspekt Agency for a Free SMS/Email Audit Try Privy for FREE Today