The market for gustatory pain is surprisingly competitive. Zachary Crockett feels the burn.

Casinos think they can stop skilled gamblers from eking out a tiny edge at blackjack. Is that a losing bet? Zachary Crockett doubles down.

Only the finest restaurants have a chance to bask in their glow. Sometimes, it’s a bit too bright. Zachary Crockett squints at the menu.

The tradition of sending cards to loved ones was in decline — until it was rescued by a new generation. But millennials have their own ideas about what sentiments they want to convey. Zachary Crockett is thinking of you on your special day.

How does the blood of a 450-million-year-old arthropod help prevent lethal infections in humans? And could we exhaust the supply? Zachary Crockett wades in.

How did love stories about vampires, cowboys, and wealthy dukes become the highest-grossing fiction genre in the world? Zachary Crockett gets swept away.

Can a hit single from four decades ago still pay the bills? Zachary Crockett f-f-f-finds out.

Is graffiti public art, or public nuisance? It depends who you ask. Zachary Crockett tags in where it all started.

Executives shell out millions of dollars for the privilege of flying private — but that convenience comes at a steep cost to the rest of us. Zachary Crockett prepares for takeoff.

How did a little green nut become a billion-dollar product, lauded by celebrities in Super Bowl ads? Zachary Crockett cracks open the story.

In the final part of our series, Zachary Crockett talks to a man with a storied — and controversial — career in the body parts business.

In the first of two episodes, Zachary Crockett digs into the strange and discomfiting history of cadavers, and the industry that has emerged around them.

Why are these sudsy roadside stops one of the fastest growing industries in America? Zachary Crockett takes a look under the hood.

More people than ever before are getting tattoos — but social media has flipped the trade’s business model on its head. Zachary Crockett dips into the ink.

There’s more than meets the eye to the box that stores the pie. Zachary Crockett cracks the lid.

Hotel guests adore those cute little soaps, but is it just a one-night stand? Zachary Crockett discovers what happens when we love ’em and leave ’em.

They’ve long been associated with crime and blight. Now, the investors are moving in. Zachary Crockett follows the trail.

It takes fungi-sniffing dogs, back-room deals, and a guy named “The Kingpin” for the world’s most coveted morsel to end up on your plate. Zachary Crockett picks up the scent.

Who makes the stacks of fake cash used in movies — and how do they stay clear of counterfeit law? Zachary Crockett follows the money.

How do you turn an empty house into a buyer’s dream home? Zachary Crockett pulls back the curtain.

How does America's cutest sales force get billions of Thin Mints, Samoas, and Tagalongs into our hands every year? Zachary Crockett digs in.

The most popular song of the 20th century — and a key part of a ubiquitous American ritual — was also the subject of a years-long legal battle. Zachary Crockett blows out the candles.

Does anyone ever win the giant teddy bear? Zachary Crockett steps right up.

Most sports bars rarely screen women's games. Zachary Crockett taps into the strategy of one woman who changed the channel.

Once a luxury good, the soft fiber is now everywhere — which has led to a goat boom in Mongolia. Zachary Crockett tugs at the thread.