This episode featured Adam Ford, Ph.D. Canada Research Chair in Wildlife Restoration Ecology at UBC, on the topic of misplaced conservation. What it is, how it happens and why we should care. While misplaced conservation may seem like something far removed from cosmetics, as you’ll hear once we get started, it really isn’t. The misinformation in our space has a tremendously negative impact, including potentially on conservation efforts. With that, I’ll leave you with the episode. Enjoy! Interested in supporting the show? Find us on Patreon at www.patreon.com/theecowell