This episode featured a conversation with Tim Caulfield, Canadian sci-comm treasure, prof at the University of Alberta, and author of books like Is Gwenyth Paltrow Wrong about everything? A few months ago Tim participated in a “clean” beauty debate - he was anti-clean, against someone else who was pro-clean… In this episode, Tim and I talked about his experience in the debate, his thoughts on why misinformation gains the traction it does, and tips to decipher fact from fiction. Interested in supporting the podcast? Please subscribe and write a review. If it's accessible, we also have a Patreon page. Find us at www.patreon.com/theecowell. Massive thank you to all of our Patreon supporters for helping make this podcast possible!