How do cosmetic claims get substantiated, why do they get parroted, and whose job is it to make sure the claims we see from brands are truthful? To try to tackle this topic, we talked to the woman who literally wrote the book on claims - Dr. Theresa Callaghan, Author of ‘Help! I’m Covered in Adjectives: Cosmetics Claims & The Consumer’ She shares her insights, critique, and her thoughts on how the industry regulators are fighting an uphill battle. This episode was sponsored by Genomatica