Claims, Substantiation & Ethical Marketing with Carys Smith
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Description
This week featured claims expert, Carys Smith, who is the current regulatory and sales director over at Ayton Global Research, a company who helps brands with their claims substantiation. We dove into the topic claims, their substantiation, and the regulations behind them. Hope you enjoy the show! Interested in supporting the show? Find us over at Patreon at www.patreon.com/theecowell
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