In this month's Suburb Trends report for May 2024, we're diving deep into the world of property investment, exploring a critical issue that every investor should be aware of: false positives in property data. With the property market experiencing upward pressure on prices due to low supply, investors risk being misled by appearances, just like the allure of a dimly lit nightclub before the lights come on. Without the ability to distinguish between promising investments and pitfalls, investors may find themselves making pretty costly decisions based on misleading data. To shed light on this topic, Kent Lardner joins us to discuss strategies that will help in discerning between genuine opportunities and false positives. Together, we'll explore strategies for evaluating property data, spotting red flags, and making better investment decisions even in the midst of inflated markets. This is the beer goggles and property episode! Tune in to learn how to spot false positives in property data. Episode Highlights: 00:00 - Introduction 00:56 - How the "lights-on" moment aims to reveal hidden truths in property investments 03:49 - How can one mitigate the impact of external factors on property market analysis? 05:33 - What core factors should owner-occupiers prioritise when assessing property options? 09:35 - Is the current trend of investors targeting affordable properties sustainable? 14:18 - How can market players anticipate and respond to potential downturn scenarios? 19:01 - What are the real factors behind the increase in housing costs 21:03 - How are affordability ratios and wealth interconnected in suburban markets? 25:01 - The importance of macro and micro-level data when considering property investments 29:24 - Key factors influencing investment decisions in the real estate market 31:57 - Is there a risk of social unrest due to housing inequality? 37:26 - What are the current rental housing challenges in Melbourne and Sydney? 47:34 - What are the implications of the Docklands case study for urban development? About Kent Lardner: Kent Lardner is an expert data science and business leader with 30+ years of experience at leading companies like JLL, CoreLogic, and General Electric. He has led teams of 5 to 200 people across Australia and China, driven by his passion for high-growth digital businesses. Kent is also the founder of Suburbtrends, a leading property research firm trusted by major names in Australian property and featured in mainstream media. Connect with Kent Lardner: Kent Lardner’s LinkedIn: https://au.linkedin.com/in/kentlardner Kent Lardner’s Website: https://suburbtrends.com/ Resources: Visit our website https://www.theelephantintheroom.com.au If you have any questions or would like to be featured on our show, contact us at: The Elephant in the Room Property Podcast [email protected] Looking for a Sydney Buyers Agent? https://www.gooddeeds.com.au Work with Veronica: https://www.veronicamorgan.com.au Looking for a Mortgage Broker? https://www.blusk.au Work with Chris: [email protected] Enjoyed the podcast? Don't miss out on what's yet to come! Hit that subscription button, spread the word and join us for more insightful discussions in real estate. Your journey starts now! Subscribe on YouTube: https://www.youtube.com/@theelephantintheroom-podcast Subscribe on Apple Podcasts: https://podcasts.apple.com/ph/podcast/the-elephant-in-the-room-property-podcast/id1384822719 Subscribe on Spotify: https://open.spotify.com/show/3Ge1626dgnmK0RyKPcXjP0?si=26cde394fa854765 See omnystudio.com/listener for privacy information.