One of the hardest things to do when first starting a business is to narrow down just what, exactly, your hard work and entrepreneurial energy will be going toward. Many of us start out with a million different (great!) ideas, but find it difficult to narrow down our strategy to a specific niche. The key? Simplification. That is, find the one thing you do really well—and then scale out from there. Today, we’re talking to muse, magician, mentor, marketer, and creative Tamika Auwai. Tamika is the CEO of Orisha, a creative and inventive nurture marketing agency that serves leaders in the online coaching industry. She is also the creator of the Nurture Matrix, a unique, evergreen nurture marketing framework. Tune in and listen to episode fourteen where Tamika breaks down exactly what nurture marketing means and tells us how she knew when she had landed on her business niche. We’re also talking about the success that’s happening in the nurture marketing realm as well as the criteria we each see as invaluable for a worthwhile coach. In This Episode, You Will Learn: A little about Chanti and Tamika’s background together and how they first met (04:10) How Tamika relates to astrology and personality assessments (09:59) What made Tamika realize she wanted to build a business with employees that functioned as a family and an organization (20:28) Tamika’s tips for landing your ideal client (40:08) The current project that Tamika is most excited about working on (01:17:52) Episodes mentioned: Automated Intimacy with Ry Schwartz Find Out Your Own Unfair Advantage: www.chantizak.com/unfairadvantage Connect with Tamika: Orisha Creative LinkedIn Orisha Creative on Facebook Interact: Interact blog Interact podcast Quiz Collective Connect with Chanti:  Website Facebook Instagram Connect with Dawn: Website Instagram LinkedIn See acast.com/privacy for privacy and opt-out information.