ACT #283 Susan Lin, Partner & Investor at Felix Capital on consumer investing
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Description
Welcome to a new episode of our special series At The Cap Table. Today, we are joined by Sarah Finegan, an Investor at Antler, in a conversation with Susan Lin, a Partner & Investor at Felix Capital. Susan is an investor at Felix Capital. Over the past 10+ years, Susan has advised, invested, and worked in a range of consumer and technology companies in their journeys to grow and scale. Susan joined Felix Capital from HgCapital, a London-based private equity fund where she focused on software investments and portfolio companies. Prior to HgCapital, Susan was a management consultant at Bain & Company in San Francisco, Singapore, and London, advising private equity and growth capital funds on potential investments and CPG and e-commerce companies on go-to-market, M&A, and growth strategies. Felix Capital is a venture capital firm for the creative class, operating at the intersection of technology and creativity. The fund focuses on digital lifestyle across multiple verticals, investing in authentic consumer-facing brands and platforms and related enabling B2B technologies. Their mission is to be a partner of choice for entrepreneurs with big ideas and help them build category-defining companies that move the world forward. Chapters:00:00:00 Introduction and Welcome 00:02:16 Susan's Journey into Venture Capital 00:02:51 The Impact of Parents' Entrepreneurship 00:04:31 Susan's Career Path and Experiences 00:05:34 Transition into Investing and Joining Felix Capital 00:06:54 Understanding Felix Capital and Its Approach 00:12:44 Opportunities in Consumer Investing 00:18:22 Impact and Positive Change in Investments 00:20:47 Outlook on Investing and Advice for Founders 00:26:10 Diversity in Europe's Tech Ecosystem 00:29:35 Advice to Younger Self and Conclusion
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